Mark's CV
Mark Anthony
HR Director
Profile summary
Strategic Human Resources Director with 19 years shaping workforce planning, talent management, and total rewards strategies across regional operations. Known for scaling organizational capabilities and driving employee engagement improvements through structured HR governance and HRIS implementations. Committed to aligning human resources functions with multi-product business expansion objectives.
Career highlights
Workforce Scaling and Strategy: Engineered a workforce expansion strategy that scaled headcount from 250 to 600+ employees to support Industry 4.0 transformation.
Total Rewards and HRIS: Implemented an HRIS across APAC, achieving 92% user adoption in year 1 and enabling Mercer IPE compatible data-driven total rewards.
Goal Setting and Incentive Design: Overhauled the goal-setting process, driving completion rates from 68% in 2012 to 98% in 2014 at Bajaj Allianz Life Insurance.
Graduate Program Retention: Designed the graduate program for hiring and training BSc graduates across service, operations, marketing, and research roles, increasing retention by 30%.
Key skills
Professional experience
Directs site human resources operations for a multinational organization, overseeing human resources, employee relations, environment health and safety, and administrative functions across the region. Shapes workforce strategy and organizational development to support multi-product expansion and digital transformation initiatives.
- Engineered a workforce expansion strategy for the entity, scaling headcount from 250 to 600+ employees to support Industry 4.0 transformation.
- Enabled organizational growth from 1 product line to multiple product lines, supporting topline growth from 154M AED to 300M AED between 2019-2025.
- Reduced attrition from 16% to 10.3% through targeted programs, clear career pathways, and resilient leadership pipelines.
- Implemented succession and leadership programs for level 2 roles, resulting in 66% of new managerial roles being filled through internal promotions.
- Conducted internal position evaluations covering 100% of service roles across the APAC region, enabling standardized performance systems.
Shaped the human resources strategy for business partnering, steering organizational design, talent management, and employee engagement frameworks across local operations.
- Introduced a quarterly voice of the employee survey and converted feedback into leadership actions, increasing engagement from 69% to 81%.
- Designed and rolled out an onboarding journey map for remote teams across 100 days to accelerate integration.
- Revamped organizational hierarchy levels to balance internal career equity with a structured grading system.
Defined compensation and performance strategy, steering talent development initiatives, organizational health diagnostics, and executive incentive alignment.
- Overhauled the goal-setting process, driving completion rates from 68% in 2012 to 98% in 2014, migrating CXO+2 level goals to a 70:30 company-individual ratio.
- Redesigned the long-term incentive plan, moving from grade-based to role-based eligibility, extending access to first-level managers to nurture meritocracy.
- Identified 18 critical roles across the organization with a minimum of 2 successors each through systematic talent development and assessment processes.
Directed human resources operations, overseeing employee life cycle management, performance reward cycles, and talent acquisition initiatives. Partnered with academic institutions and managed structural development programs for new growth units.
- Designed the graduate program for hiring and training BSc graduates across service, operations, marketing, and research roles, increasing retention by 30%.
- Developed functional goal books for new business units, achieving 83% agreement of individual key result areas in their second year of operations.
- Managed the annual employee engagement survey via Hewitt and developed action plans to address key drivers, achieving an increase from 67% to 69%.
Education
Human Resources
Business Administration